Destination Uplift
Digital Marketing Training Series
Thank You
We have your registration for the full series. You will be registered in our system and you will receive an email with session links and details.
The full calendar and session details are available below for your reference.
On-Demand Access
Get on-demand access to the full course at DestinationUplift.com. Use code LEARN to create and register your account.
Questions? Please contact:
Emily Stuck
Director of Visitor and Partner Services
Visit Fort Wayne
(260) 424-3700
emily@visitfortwayne.com
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E-MAIL MARKETING BEST PRACTICES
October 28, 2025
VIDEO STRATEGIES YOU CAN DO
April 21, 2026
HOW AI CAN HELP, NOT HINDER YOUR WORK
November 18, 2025
MAKING GA4 WORK FOR YOU WITH ADVANCED TACTICS
May 19, 2026
METRICS THAT MATTER
January 20, 2026
CLAIM YOUR SPACES ON GOOGLE, YELP, & TRIPADVISOR
June 23, 2026
OPTIMIZING YOUR WEBSITE FOR ENGAGED USERS
February 24, 2026
HOW TO PROVE THAT YOUR MARKETING EFFORTS WORK (OR DON’T)
August 25, 2026
SEARCH ENGINE OPTIMIZATION YOU CAN DO
March 24, 2026..
See full details for each session below... -
October 28, 2025
Discover trends and best practices when it comes to developing and delivering an impactful email marketing program. Learn more about automated messages, segmentation, and funnels that nurture subscribers in a meaningful way.
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November 18, 2025
Discover the basics of what you can do with AI tools to open up bandwidth and enhance your marketing efforts. We'll discuss the benefits of using AI for research, content generation, and more while leveraging some of the latest AI tools available today.
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January 20, 2026
In this session, we’ll uncover valuable data sources hiding in plain view and show you how to use them to enhance your future digital marketing campaigns with tips for every level of expertise.
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February 24, 2026
Learn how to create a website that truly engages visitors and drives results. Craft compelling landing pages that convert, integrate calls to action throughout your site, and extend your brand story across multiple pages.
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March 24, 2026
Wondering why you don’t appear at the top of search engine results? Improve your online visibility and attract more potential customers with this SEO crash course, loaded with actionable tactics that you can implement immediately.
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April 21, 2026
Gather fresh ideas to help bring video into your marketing mix. We’ll review best practices for getting usable content from your smartphone and explore tools that you can use to create impactful content on the fly.
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May 19, 2026
Uncover the power of Google Analytics 4 with advanced tactics that can transform how you understand your online presence. Learn how to analyze important user actions, track your customer journey, and turn website visitors into valuable consumers.
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June 23, 2026
This educational webinar will provide you with everything you need to know about how to “Claim Your Spaces” on the world's largest user-review sites like Google, Yelp & TripAdvisor.
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August 25, 2026
Acquire the knowledge and tools to finally track your marketing performance effectively and measure the real impact of your efforts. You’ll discover which key performance metrics to employ, how to set up conversion tracking in Google Analytics 4, and how they fit into the bigger picture.