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Tourism Master Plan

Fort Wayne and Allen County have embarked on an ambitious 10-year vision: to become a premier destination for visitors from all walks of life. We’ve listened to the dreams of our community, partners, stakeholders, and visitors — and identified our collective wants and needs for Fort Wayne and Allen County’s tourism transformation. The Tourism Master Plan is the roadmap for making these dreams a reality. It’s Visit Fort Wayne’s promise to residents and visitors, to be the driving force in creating a rich, diverse, and inclusive destination experience.

Facilitated by the Tourism Strategy Practice at CSL International (CSL), the Tourism Master Plan represents a transformative blueprint that positions tourism as a catalyst for post-Covid recovery in the tourism industry, underserved areas of our community, and building upon our quality of life for residents. By focusing on economic revitalization, enhanced community engagement, sustainability, and the preservation of natural and cultural heritage throughout our neighborhoods, the plan seeks to forge a new path for tourism that benefits both visitors and locals alike.

Here's What We're Focused On

To realize the vision for Fort Wayne / Allen County tourism, we have defined twenty Tourism Master Plan recommendations and prioritized by the TMP Steering Committee into six strategic areas of focus.


Learn More

For Tourism Master Plan inquiries, requests to present, or media requests, please contact:

Jessa Campbell, Director of Destination Development and Communications (260) 424-3700

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Share your ideas with us and sign up to receive progress updates on the Tourism Master Plan.

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