Vera Bradley Annual Sale FAQ

What are times and dates of the Annual Sale?

The Sale returns May 1–5, 2024.

Do I have to register to attend the Annual Sale?

If you plan to make a purchase, you will need to complete a brief on-site registration process at the Sale and provide a photo ID. You only need to register once for the entire Sale, regardless of day attending. 

Does my child need a ticket?

Children age 14 years and older will need a ticket to attend a Ticketed Session. Anyone making a purchase must complete the registration and show photo ID.

Are wheelchairs allowed inside the Annual Sale?

Yes. Anyone who has a medical need for a wheelchair will be allowed to have one.

Are strollers permitted at the Annual Sale?

Strollers are welcome when small children are riding in them; however, the Allen County War Memorial Coliseum prohibits carts from being brought into the venue.

Are we allowed to sit on the floor and sort our merchandise?

Fire Code prohibits any sitting on the floor at any time. Please be prepared and wear comfortable shoes. 

What forms of payment are accepted at the Annual Sale?

Vera Bradley will accept Visa, MasterCard, American Express, Discover and cash. Checks and Vera Bradley Gift Cards will not be accepted.

I'm concerned about privacy. What if I don't want to provide my information to Vera Bradley? Can I still shop if I don't give you my name and address?

Vera Bradley will follow the same strict privacy policy that is published at Those who choose to make a purchase must register.

How long do I get to shop at a Ticketed Session? Can I shop until the session closes or do I need to be checked out when the session closes?

We encourage everyone to shop the main floor as long as possible but everyone must be in line for checkout in time to be completely done shopping by the time the session ends.

What colors and styles are available?

A mixture of retired colors, styles and collections are available. 

How can I stay connected to the Annual Sale action all weekend?

Follow @verabradley with #vbas24 on social media for up-to-the-minute details.

What is the return policy for items purchased at the Annual Sale?

All sales are final. The maximum purchase is $3,500 per person for the duration of the Annual Sale.

Could I get a tour of the Vera Bradley facilities?

We do not offer public tours of our facilities.

Why is Vera Bradley asking everyone to register for the Annual Sale?

Our goal is to provide the best selection for all customers who attend the Annual Sale. A registration system is being put in place to allow Vera Bradley the ability to provide promotional information and updates to all registrants during the Annual Sale. In addition, this will provide the ability to accurately track purchase information and ensure adherence to the $3,500-per-person purchase limit.

What if I didn't register?

There are kiosks inside the Annual Sale where you may register. Please make sure to have a photo ID ready.

Is there an age limit to register?

Only those making a purchase need to register. You must be 14 years of age or older to register and make a purchase.

Is the limit $3,500 per day or for the entire Annual Sale?

The $3,500 limit is per person for the duration of the Annual Sale, not per day.

How much parking cost?

It costs $8.00 to park a standard vehicle (car, truck, van) in the Main Lot and $12.00 in the Preferred Lot, which is accessible via the Coliseum Boulevard main entrance. It costs $16.00 for bus, RV or limousine parking.

At this time, all parking booths accept cash and cards. The parking fees are for a single entry.

For more information and a map of the parking lots, visit Directions & Parking.

Why are the lines so long?

We can accommodate a few thousand people in the shopping arena at a time due to fire codes; therefore, when we have high volumes of people attending the Annual Sale, there might be a slight wait.

Will the floor (shopping area) be cleared between each session?

Yes. We do ask that you be in line to check out by the conclusion of your allotted session time in order to make room for the next session and allow our team time to restock merchandise.

Is there any water or food available?

There are a few vendors inside the Annual Sale, and refreshments will be available for purchase to accommodate those waiting in line.

I lost something inside. Where should I look for it?

All lost pieces are turned in to the Coliseum Administrative Office, located on the second floor of the Coliseum. If you realize you've lost an item while still in the shopping area, please visit the Customer Service desk, located at the Center Stage.