Story Brand II


Thursday, February 20, 2020 from 8:00 AM until 10:00 AM
Parkview Field Lincoln Financial Event Center

Join us for Part 2 of Story Brand Marketing. This is a continuation from our October 2019 session, Story Brand I. Justin Sheehan of Crown Jewel Marketing takes us deeper into the Story Brand Marketing Framework and helps clarify your message and communicate to customers/clients/donors in a way that gets them to respond.

The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads. Organizations that clarify their messaging win in the marketplace.

Our workshop takes a closer look into the StoryBrand Marketing Framework and provide tools to implement clear and compelling messaging into your organization.

This course is worth 2.0 hours of CFRE continuing education credit.