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Edge Academy | Target Market

  • Fort Wayne, IN
  • (260) 580-4192
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  • Presented By: Founders Spark
  • Dates: October 26, 2020
  • Location: Zoom Event
  • Time: 6:00 PM to 9:00 PM
  • Price: $30
  • Wheelchair Accessibility: Yes
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Have you ever been asked, “who’s your customer?” For many business owners, new or seasoned, that can be a hard question to answer. Some of us think that everyone is our customer because technically anyone can use their product or service. As business owners, we need to know our customers extremely well and learn how we can connect with them where they are and speak to them in a way that resonates.

Founders Spark has created an online course hyperfocused on helping you learn the framework of who your specific target audience is. We’ll cover the importance of clarifying who your target audience is and how to connect and understand them on a deeper level that’ll help you make better decisions in your business without wasting time, energy and money targeting the wrong audience.

During this course, we’ll cover:
Understanding what a target market is and how to develop your own for your business
Understanding the Segmentation, Targeting and Positioning model
Getting to know your target audience on a deeper, more personal level
Developing your own target market persona

We’ll also provide a package of resources including a video recording of the course session, the PowerPoint, and a target market persona template to easily implement the knowledge you learned the very next day!

Space is limited to the first 20 people to sign up, so register now!

This course is powered by SEED Fort Wayne in partnership with the City of Fort Wayne.