Grab a Girlfriend and Bag a Bargain at the Vera Bradley Outlet Sale!

The Vera Bradley Outlet Sale in Fort Wayne is not just a shopping opportunity – it’s a phenomenon. Fans of this quilted, colorful handbag line travel from all corners of the U.S. to attend this annual sale, taking place this year from April 11 to 15 at the Allen County War Memorial Coliseum.

The outlet sale features Vera Bradley products, ranging from purses, handbags and wallets to accessories, such as pajama pants, eyeglass cases, laptop bags, stationary and more! All items are 40 to 60 percent off and sales displays will showcase a variety of retired colors, styles and collections.

vb 300x225 Grab a Girlfriend and Bag a Bargain at the Vera Bradley Outlet Sale!

Join the frenzy at this awesome annual event.

The first three days of year’s sale feature exclusive ticket sessions with a $5 admittance fee. Sessions are already filling up fast so don’t wait another day to sign up! Pre-registration, which is limited to one session per person, allows customers to shop the best selection and also limit purchases to the $3,500 per person purchase cap at the sale. The last two days of the sale, Saturday and Sunday, are free to the public.

Any shoppers who make a purchase at the sale should be sure to have a valid photo ID on hand to check out. Each ticketed shopping session lasts two and a half hours and provides shoppers with constantly restocked inventory and a limited number of shoppers to avoid overcrowding. Hours of the sale vary each day.

Tickets can be purchased via, an authorized Ticketmaster location, or for locals, directly at the Allen County War Memorial Coliseum, at 4000 Parnell Ave., on the north side of Fort Wayne.

Visit the Vera Bradley Outlet Sale online to register, find answers to frequently asked questions, scour area lodging options and more! In the meantime stay up to date on this year’s sale by following Vera Bradley on Twitter and by using the hashtag #vbos and by logging into Facebook to “Like” Vera Bradley.

Vera Bradley is a Fort Wayne-based company, founded in 1982 by Patricia R. Miller and Barbara Bradley Baekgaard. The business started as a way to provide colorful luggage to women and has transformed into a nationally and internationally recognized manufacturer of colorful, stylish handbags and accessories.


Previously a news reporter at daily newspapers in Indiana and Ohio, Holly Hammersmith now enjoys the lighter side of writing through freelance work. In her spare time, Holly can be found running or practicing yoga. She also enjoys visiting local coffee shops and day-tripping. Holly lives with her husband, dog Lulu and half a dozen houseplants. Find Holly on Twitter @HFHammers and at