Visitor Spending Helps the Entire Community!
The Convention and Visitors Bureau works to bring visitors – over 5.4 million of them – to our community each year.
By working with the CVB, you will be able to use our substantial marketing programs to promote your business to visitors to our community.
Visitors come to Fort Wayne for conventions, leisure trips, or to visit friends and family. While they are here, they spend their money at our hotels, restaurants, shopping facilities and recreational opportunities.
Want to bring a piece of the $415 million in annual visitor spending to your business?
~ Advertising in the Official Visitors Guide is the way to do it! ~
This is the #1 response piece the CVB uses to answer the visitor question: What is there to see and do while I am in Fort Wayne?
Visitors Guides are sent to everyone who requests information about Fort Wayne, and this year there are several additional benefits to advertising in the Visitors Guide:
- Your ad will be seen by visitors who are planning their trip to Fort Wayne.
- In addition, Visitors Guides are available in hotels, restaurants and attractions to help visitors make the most of their trip once they are already in Fort Wayne.
- Your ad will also be seen on visitfortwayne.com – in a brand new, online Visitors Guide that is printable and searchable – which means that your ad will be seen by the 200,000 people who visit Fort Wayne through our website.
Fast Facts:
- Over 5.4 million visitors come to Fort Wayne each year. They spend over $415 million dollars while they are in our community.
- The Official Visitors Guide is THE BEST WAY to reach these visitors as they are planning their trip to Fort Wayne.
- Over 70,000 Guides will be printed and distributed to visitors in 2008. Last year, 64% of users said this piece helped persuade them to come to Fort Wayne and 86% said they found the Guide useful!
- In addition, the Visitors Guide will be placed LIVE on our website, where it can be viewed by the over 200,000 people who visit us here in cyberspace.
Advertising in the Visitors Guide gives you reduced rates on our other visitor promotions – including our new interactive Info Fort Wayne kiosks!
2008 Visitor Guide Rates
| Advertising Options |
Cost |
Advertising & Promotional
Programs |
# Exposures to
Visitors |
Total Exposures |
|
Basic |
$225 |
- Company name & phone # in Visitors Guide
- Company name in CVB web directory
|
70,000 |
70,000 |
| Basic Plus |
$375 |
- Company name & phone # in Visitors Guide
- Contact information with 10-15 word description
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
|
70,000
200,000 |
270,000 |
| Partner |
$475 |
- Company name & phone # in Visitors Guide
- 40 word description
- Color Photo
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
|
270,000 |
270,000 |
| Partner Plus |
$575 |
- Company name & phone # in Visitors Guide
- 40 word description
- Color Photo
- 1" color logo
- Ad highlighted with box border in Visitors Guide
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
|
270,000 |
270,000 |
|
Industry Leader |
$750 |
- 1/6 page color ad
- Company name & phone # in Visitors Guide
- 40 word description
- Color Photo
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
|
340,000 |
340,000 |
| Industry Leader Plus |
$1,000 |
- 1/3 page color ad
- Company name & phone # in Visitors Guide
- 40 word description
- Color Photo
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
- Locator # on CVB printed tour maps
|
340,000
50,000 |
390,000 |
| Sponsor |
$1,500 |
- 1/2 page color ad
- Company name & phone # in Visitors Guide
- 60 word description
- Color Photo
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
- Featured ad on corresponding page of website
- Locator # on CVB printed tour maps
|
390,000
100,000 |
490,000 |
| Sponsor Plus |
$2,000 |
- 2/3 page color ad
- Company name & phone # in Visitors Guide
- 60 word description
- Color Photo
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
- Featured ad on corresponding page of website
- Locator # on CVB printed tour maps
|
490,000 |
490,000 |
| Bureau Champion |
$2,500 |
- Full-page color ad
- Company name & phone # in Visitors Guide
- 60 word description
- Color Photo
- Company name in CVB web directory
- Hyperlink from CVB website & electronic map
- Featured ad on corresponding page of website
- Logo button hyperlink from web page of choice
- Locator # on CVB printed tour maps
|
490,000
150,000 |
640,000 |
| Additional Locations |
$125 |
- For each additional restaurant or business, includes Basic Plus membership
- Additional locations for Basic members will be at the Basic level.
|
|
|
Additional Advertising Options for Official Visitors Guide
- Premium back cover position - Bureau Champion required + $500
- Inside Front or Back cover - Bureau Champion required + $300
- 1.5" x 3" Coupon Ads - Partner or higher required + $250
- CVB Website - $1,200 includes Banner ad on of choice (excluding home page & calendar of events) and Basic Benefits
Info Fort Wayne Kiosks
New for 2008 are interactive information kiosks that will be placed in high-traffic visitor areas. They bring your business to the visitor, when and where they need it! With video and audio capability and and interactive touch-screen, these kiosks hold the interest of visitors. They also print out information the visitor can take with them, like maps to your business location and printable coupons!
Kiosk Advertising Rates
All advertising pages include design, images and marketing copy to promote your business!
Community Banner Sponsor
$3,500 annually
- Advertisement is featured on top of the menu page at all times
- 4 advertising pages
- 30 second pre-produced video/audio commercial
- Includes pre-produced video or audio content
- Includes printable coupon
- Location map to your business
Category Sponsor
$3,000 annually
- Advertisement featured on second level of menu page at all times
- Included in related category menu
- 4 advertising pages
- Includes pre-produced video or audio content
- Includes printable coupon
- 30 second pre-produced video
- Location map to your business
Gold Advertiser
$1,200 annually
- Included in related category menu
- Includes pre-produced audio commercial
- 4 advertising pages
- Location map to your business
Silver Advertiser
$650 annually
- Included in related category menu
- 2 advertising pages
- Location map to your business
Bronze Advertiser
$300 annually
- Included in related category menu
- 1 advertising page